SMS

Abandoned Cart SMS: Why Most Carts Never Get A Text

Abandoned cart SMS is a text sent to shoppers who left items in their cart. Automated marketing texts (A2P) can only go to shoppers who opted in, usually around 15% of carts. Person-to-person texting (P2P) from a real rep can reach every abandoned cart.

A2P vs P2P: The Difference That Matters

A2P (application-to-person) is what Klaviyo, Postscript, and Attentive send: automated, from a short code or registered number, and limited to opted-in subscribers.

P2P (person-to-person) is a human texting a human, one conversation at a time. It's how we reach the carts automated SMS never touches.

What To Say In An Abandoned Cart Text

The texts that get replies follow a few rules:

• Sound like a person, not a campaign
• Ask one question
• Skip the link in the first message
• Never lead with a discount
• Reply fast when they answer

Why Replies Matter More Than Clicks

A click tells you someone was curious. A reply tells you why they didn't buy. Our conversations get replies from more than half of shoppers, and every reply is a chance to answer the objection and close the order.

For Pod Company, we recovered $389,127 in 30 days and took their cart recovery rate from 2.5% on automated flows to 17%.

Real Objections, Real Replies

Shipping

Shopper: Will it get here before the 20th? It's a gift.

CartForce: Where are you based? I'll check real delivery dates for your zip right now so you know before you order.

Sizing

Shopper: I'm between a medium and a large.

CartForce: Totally normal with this one. It runs slightly snug through the shoulders, so most people between sizes go large. Exchanges are free either way.

Price

Shopper: Honestly it's a bit more than I wanted to spend.

CartForce: Fair. What were you comparing it to? The difference is usually the warranty and how long it lasts. Happy to walk you through it.

Trust

Shopper: Is this a real person?

CartForce: Yep, real person on the team here. I saw you left something in your cart and wanted to see if you had any questions.

Frequently Asked Questions

How soon should I send an abandoned cart text?

Within the first hour, while the shopper still remembers the product.

Will this conflict with my Postscript or Attentive flows?

No. Those flows keep running for opted-in subscribers. We handle the conversation and the carts they can't reach.